PLAYZOOL PRIVACY POLICY

Playtouch SAS (operating as Playzool) and its websites, games and other applications (“we,” “our” or “us”) believe that your privacy is very important. This Policy outlines the types of personally identifiable information and other data that we will collect from you through the various websites, games and applications we provide (“Websites/Apps”), and how we will use and when we might disclose such information and data to third parties.

We are committed to compliant data processing in accordance with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). This Privacy Policy is effective as of January 1, 2026.

1. Types of Information We Collect

“Personal Information,” which specifically identifies you personally and/or can be used alone to contact you, such as your full name, email address, photograph, precise geolocation information, Playzool player ID, and social network authentication IDs (e.g., Google account ID).
“Non-Personal Information,” which does not identify you directly, including information about you such as your age range, approximate geolocation (e.g., your country or city), and data about your computer and mobile device, such as your unique device ID, Internet Protocol (IP) address, or other persistent identifiers. Non-Personal Information also includes “Usage Data,” such as your game progress, play time, score, quests, achievements, and interactions with the Websites/Apps.

2. How We Collect Your Information

Direct Collection: If you choose to open an account with us, we collect information such as your email address.
Third-Party Single Sign-On (SSO): Playzool utilizes third-party authentication services, specifically Google OneTap and Firebase Authentication. By connecting through these services, we collect Personal Information provided by your profile, such as your name, email address, and profile picture.
Automated Collection & Analytics: We collect Usage Data automatically whenever you use our Website/Apps via Google Analytics 4. This helps us understand player dynamics and improve gamification features.
Advertising Data: We may collect Non-Personal Information such as advertising IDs or cookies to serve tailored advertisements through our partners (e.g., Google AdSense).

3. Legal Basis for Processing (GDPR Compliance)

For users located in the European Economic Area (EEA), our legal bases for processing your Personal Information include:

Consent: Where required by law, we rely on your explicit consent for specific processing, such as deploying non-essential cookies or sending marketing newsletters.
Contractual Necessity: Processing your data to allow you to play our games, save your progress, unlock quests, and use your Playzool account.
Legitimate Interests: For administrative, analytical, research, optimization, and security purposes (e.g., protecting against cheating or fraud) that do not override your fundamental rights.

4. Use of the Information That We Collect

We will use your Personal Information to:

Provide you with the goods, services, and gamification functionality (saving scores, tracking quests) you have requested.
Respond to any inquiries you have made through our customer service.
Compile statistics and track your use of our Websites/Apps to understand game preferences and deliver personalized content.
Provide you advertising that better suits your interests, and is targeted to your general location.
Protect against cheating, crime, or fraud to ensure a fair and secure environment.

5. Disclosure of Information & External Partners

Corporate Entities: Playtouch SAS is a global company. We may transfer your Information to our other entities securely.
Service Providers: We use third-party services with limited access to your Information for specific purposes, such as hosting (Google Cloud), analytics (Google Analytics), customer service, and advertising (Google AdSense). These third parties are contractually bound to protect your data.
Advertising Partners: We may share your Usage Data and Non-Personal Information (such as device IDs and cookies) with our advertising partners. This sharing is aggregated. We will not share your Personal Information directly with advertisers without your prior consent.
Legal Requirements: We may disclose your Information if required by law, court order, or to protect the safety and property of Playtouch SAS or others.
Business Transfers: In connection with any sale of our company or any line of business, customer information generally is one of the transferred business assets.

6. Cookies & Tracking Technologies

We use cookies, tracking pixels, and local storage to identify your computer or mobile device and store behavioral data (e.g., keeping your session active, tracking your game progress). You can disable cookies via your browser settings or our dedicated cookie management tool. However, disabling essential cookies may prevent some of our core services (like saving your progression or logging in) from functioning properly.

7. Your GDPR Data Protection Rights

If you reside in the EEA, you have the following rights regarding your Personal Information:

Right of Access: You can request a copy of the personal data we hold about you.
Right to Rectification: You can ask us to correct inaccurate or incomplete data.
Right to Erasure ("Right to be Forgotten"): You have the right to request the permanent deletion of your account and personal data.
Right to Restrict Processing & Object: You can ask us to limit how we use your data, or object to certain processing (e.g., direct marketing).
Right to Data Portability: You can request your data in a structured, commonly used format.
Right to Withdraw Consent: You can withdraw your consent for cookies and marketing at any time.

To exercise any of these rights, including account deletion, please contact us via contact@playtouch.net.

8. Your Privacy Rights in California (CCPA / CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) grant you specific rights regarding your personal information:

Right to Know: You may request details about the categories of personal information we have collected, the sources, the purpose, and the third parties with whom we share it.
Right to Delete: You have the right to request the deletion of your personal information collected by us.
Right to Opt-Out of Sale or Sharing: We do not sell your personal data for money. However, sharing data with advertising partners using cookies may be considered a "sale" or "share" under California law. You can opt-out of this sharing through your device settings or our cookie management banner.
Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

We will abide by any “do not track” technology that you may choose to utilize, although such technology may negatively affect the functionality of the Websites/Apps.

9. Children's Privacy

Many of our Websites/Apps are intended for general audiences, and we do not knowingly collect or use any Personal Information from children under the age of 13 without prior verifiable parental consent. If we discover we have inadvertently collected Personal Data from a child under 13, we will promptly delete it. We may collect anonymous Non-Personal Information tied to a device for internal usage, security, and contextual advertising only. If you are between the age of 13 and 18, please obtain your parents’ permission prior to registering with our Platform.

10. Data Security & Retention

We and our third-party partners have implemented physical, electronic, and managerial procedures to safeguard your data. While we strive to protect your Personal Information, no transmission over the Internet can be guaranteed to be 100% secure. We retain your personal data only as long as necessary to fulfill the purposes outlined in this Policy, such as maintaining your active account or complying with legal obligations.

11. Changes to this Privacy Policy

We reserve the right to change this Privacy Policy at any time. When material changes are made, the revised policy will be posted on the Website with an updated effective date. Your continued use of the Websites/Apps after such change constitutes your acceptance.

12. Privacy Point of Contact

For any questions, data modification requests, or to exercise your privacy rights, please submit your inquiries to our Data Protection Officer at: contact@playtouch.net